Funnel-based Lead Generation Campaigns for a higher hit ratio
Improved lead quality and conversion rate through proven funnel-based lead generation campaigns
Grow your sales
Going after low-quality leads is the common pitfall in B2B lead generation. The key reasons for low-quality leads are going after the wrong target audience, lack of engagement with the product/service, and asking the TG too much too soon.
At Sonder, we get into the very core of the customers’ problem then move upwards by identifying the right target persona, messaging, and lead generation channel.
Generate leads that convert
As a leading B2B lead generation agency, Sonder will help you build the right lead generation mechanism such as messaging, landing page, persona identification, online media planning, lead management, and nurturing
Hear it straight
from our clients
The sonder digital team were very professional. They helped us launch our FinTech portal and assisted in creating a brand video. The timely inputs offered by them throughout the process made it a pleasant experience
Sonder is very dedicated and passionate about what they do. They helped Bizmaxus in setting up a robust Inbound Marketing mechanism and thus helped us improve the sales process and conversion.
What is B2B lead generation?
B2B lead generation involves identifying potential customers who will likely be interested in the products or services of a business. It takes a multi-pronged approach, involving researching potential customers and gathering information about them. Information like their demographics, purchase history, and preferences help businesses personalize their outreach and secure more chances of eliciting a response.
What is B2B vs B2C lead generation?
B2B lead generation involves marketing to businesses, while B2C lead generation involves individual consumers instead of businesses. A few major differences between the two are the length of the sales cycle and purchase amounts. B2B typically involves longer sales cycles and larger purchase amounts, while B2C lead generation focuses on shorter sales cycles and smaller purchase amounts.
What are the best B2B lead generation tools?
LinkedIn and HubSpot are two of the most popular B2B lead generation tools. LinkedIn allows users to connect with other professionals and join groups related to their field. It is a great way to find potential customers and build relationships. HubSpot, on the other hand, is an all-in-one platform that offers a variety of features like email marketing, marketing automation, content creation, and analytics.
How to improve the quality of B2B leads?
Here are some proven tactics that can improve the quality of your B2B leads. It is best to focus on creating targeted buyer personas and developing quality content to attract the right prospects. Additionally, leveraging social media platforms, optimizing paid campaigns, and using lead scoring and segmentation can help identify and qualify leads more effectively.
How to leverage LinkedIn for B2B lead generation?
Here’s how you can leverage LinkedIn for B2B lead generation. Start by optimizing your profile and building relationships with potential customers. You can then focus on creating content, joining relevant groups, and using LinkedIn Ads. Additionally, you can use LinkedIn’s Sales Navigator to target and engage with your prospects effectively.