Most B2B businesses have a perennial problem of generating quality leads. With lead generation being a complex and challenging affair, how do you go about solving this problem? The short answer to the question is by creating a lead generation funnel. Now, you may wonder how to create a lead generation funnel that works? We know there are a lot of lead generation methods out there, but most of them are not as effective as they promise. Creating your first lead generation funnel may look overwhelming, but it is not. Even if it is, you can take the help of B2B lead generation

Facebook (Meta) has once again announced changes to its ads policy. As a B2B business owner, it shouldn’t come as a surprise to you. Revisions to its ads policy have forced business owners to pivot their strategies for avoiding business losses. But what are these changes? How will it impact your B2B business? What is the way forward? There must be a lot running through your mind now. This article summarises those changes and offers insights to help you adapt to the change. Changes in Facebook advertising policy Meta has made the new changes effective from 19 January 2022, where some detailed targeting options will no

Google will remove expanded text ads from June 2022. These changes are regular and should not come as a surprise for your B2B business.  But what do these changes mean for your business? What are effective pivoting strategies? What about other best practices? We cover these aspects in this article to help you make informed decisions. Why is Google removing text ads? The emphasis of Google on automation is the primary reason to remove text ads. It gives businesses the chance to concentrate on strategic aspects of ads to make them effective. A B2B business no longer needs to look into the intricacies of PPC optimization

So, what does Performance Max mean for your B2B business? What are the advantages? What best practices should you adopt? We cover all these aspects in this article. What is Performance Max for B2B businesses? Performance Max allows B2B marketers to access related ad inventory in a single campaign. It will accompany your keyword-based search campaigns holistically. You get better chances at finding more converting customers. It will cover different channels like Display, Search, Maps, Discover, and much more. You can specify conversion goals and drive optimized performance with the help of Smart Bidding. Performance Mix combines automated technologies on the bidding, optimization, audiences, and budget

Running a business successfully requires coordinated marketing efforts, among other things. However, it can be hard to juggle your time with marketing and other tasks, especially if scaling your operations is a priority. A successful B2B marketing effort requires apt strategy, execution, and getting the desired results. There’s further analysis and planning for the subsequent campaigns to improve ROI and reduce costs. However, all of that can be easier said than done. Several aspects can affect the success rate. Besides brainstorming and research, there are other complexities that make life difficult for B2B marketers. It includes long sales funnels, niche audiences, and multiple decision

The changes in the economy due to the pandemic are forces that will impact how B2B companies approach marketing. After eighteen chaotic months, innovation has accelerated at an unprecedented pace. E-commerce is on its way up as well. The digital transformation in the past year or so will significantly impact the way businesses operate in the coming year. With the help of current data, it looks like these B2B marketing trends will remain in focus in the coming year. Let’s look at them and understand what it means for your business and revenue B2B Marketing trends in 2022 Increased mobile-first approach The demand for B2B marketers to

The digital marketing space is an ever-competitive one where brands fight hard to get the attention of prospective customers. So, having organic visibility at various stages of the buying cycle is critical for B2B companies. SEO is a proven customer acquisition channel, which can generate guaranteed results. However, the bigger question is, how do you get started? Whether it is about the integration of the right technology or content globalization, these challenges can pull back any B2B brand. Understanding the finer nuances of SEO for B2B is essential. We bring you this guide about three successful strategies you can implement right away. What is B2B SEO? B2B SEO

The world of B2B business has two types of clients. The first set has low risk and rewards clients that contribute less to your revenue. Meanwhile, the second one has high risk and rewards clients that significantly contribute to your business. The second set will be willing to put more money on the table for your services. Working with them will ensure that your business is profitable and is not in survival mode. But getting them on board will be challenging until you opt for account-based marketing. This article shows you how account-based marketing is suitable to scale your business to new heights. What is account-based

Inbound marketing and its methodologies have gained a lot of prominence in recent times. And why not? Unlike other marketing methods, inbound marketing is non-disruptive. Furthermore, it promises better quality leads and higher chances of conversion. The core aspects of inbound marketing are suitable for various businesses, including SaaS. You might have tried several marketing strategies to grow your business? But did they generate the desired results? If not, continue reading as we show how your SaaS product can leverage inbound marketing for improved sales. What is inbound marketing?  When a business generates leads through valuable content and personalized experiences, it is inbound marketing. It is