B2B Performance Marketing
,

89% of B2B marketers use LinkedIn to generate leads. To maximize LinkedIn for B2B lead generation, you need to have an effective strategy and utilize the platform's features to their fullest. To make it easier, we explore some proven techniques and tips to generate leads and turn your LinkedIn into a lead-generation machine. Improve Quality and Effectiveness with Lead-generation Funnels Funnel-based lead generation focuses on guiding potential customers through steps designed to move them closer to a conversion. Optimizing each stage of the funnel can improve the quality and quantity of leads generated. The TOFU, MOFU, and BOFU are the three stages of a buyer's journey.

B2B Marketing
, ,

Here's how you can master your inbound marketing game through these five strategies. Focus on evergreen content Inbound marketing is a strategy that involves attracting and engaging potential customers through relevant and valuable content. Evergreen content remains relevant and helpful over a long time, often several years. Evergreen content becomes an essential part of an inbound marketing strategy as it helps attract and retain visitors to a website over time. When a website has a mix of both evergreen and timely content, it can provide value to visitors regardless of when they visit the site. This helps build trust and credibility with potential customers and encourages them

B2B Marketing
, ,

Generating qualified b2b leads and converting them is a herculean task. The current business landscape looks dicey, and there needs to be clarity on how things will shape up eventually in the coming months. You would want to play safe and take advantage of opportunities to capitalize. As one of the tried and tested marketing methodologies, B2B demand generation can come across as a savior. It is a process that helps you generate qualified leads from potential customers who have shown interest in your products and services. Demand generation also gets your name, tells people about yourself, and gets potential customers excited about your work. This

B2B Video Marketing
, ,

Relying on corporate videos alone to boost your brand's awareness has long become a thing of the past. You need an effective video marketing strategy that includes videos for different journey stages.  A well-planned full-funnel video marketing strategy can help: Generate brand awareness Influence consideration of your products and services Get people to think about your business instead of your competitors Encourage suitable action at the right time This article explores the basics of a full-funnel video strategy and how you can leverage it for your b2b business. What is a full-funnel video strategy? A full-funnel video strategy helps you build awareness, consideration, and conversion at the

B2B Marketing
, ,

We live in recessionary times where layoffs have quickly become the buzzword in the industry. And when it is time for an economic downturn, marketing is often the first department that bears the brunt. With b2b being a unique domain, as it usually has longer sales cycles, identifying and responding to economic downturns becomes much more difficult. However, that need not be the case. Instead, you can revamp your strategy and continue engaging your prospects. It will help you close the deals when the situation finally improves soon. This guide brings you some practical tips to revamp your b2b marketing strategy in these recessionary times. Marketing

B2B Marketing
, , ,

The b2b space is full of opportunities for businesses of all sizes. Some takers are willing to pay a premium for your services. After all, that's the reason you launched your product or service in the first place. You would want those premium customers to become your lifelong patrons. But this is where it gets tricky. If you are still trying to get the desired results and want to adopt a redefined approach to win new customers in 2023, here's some help. We showcase five marketing tactics to help you beat your b2b competitors in 2023. Finding your next customer Growing a business and scaling it to

B2B Marketing
, ,

Most B2B businesses have a perennial problem of generating quality leads. With lead generation being a complex and challenging affair, how do you go about solving this problem? The short answer to the question is by creating a lead generation funnel. Now, you may wonder how to create a lead generation funnel that works? We know there are a lot of lead generation methods out there, but most of them are not as effective as they promise. Creating your first lead generation funnel may look overwhelming, but it is not. Even if it is, you can take the help of B2B lead generation

B2B Performance Marketing
,

  Facebook (Meta) has once again announced changes to its ads policy. As a B2B business owner, it shouldn’t come as a surprise to you. Revisions to its ads policy have forced business owners to pivot their strategies for avoiding business losses. But what are these changes? How will it impact your B2B business? What is the way forward? There must be a lot running through your mind now. This article summarises those changes and offers insights to help you adapt to the change. Changes in Facebook advertising policy Meta has made the new changes effective from 19 January 2022, where some detailed targeting options will no