Generating qualified b2b leads and converting them is a herculean task. The current business landscape looks dicey, and there needs to be clarity on how things will shape up eventually in the coming months. You would want to play safe and take advantage of opportunities to capitalize. As one of the tried and tested marketing methodologies, B2B demand generation can come across as a savior. It is a process that helps you generate qualified leads from potential customers who have shown interest in your products and services. Demand generation also gets your name, tells people about yourself, and gets potential customers excited about your work. This

Relying on corporate videos alone to boost your brand's awareness has long become a thing of the past. You need an effective video marketing strategy that includes videos for different journey stages.  A well-planned full-funnel video marketing strategy can help: Generate brand awareness Influence consideration of your products and services Get people to think about your business instead of your competitors Encourage suitable action at the right time This article explores the basics of a full-funnel video strategy and how you can leverage it for your b2b business. What is a full-funnel video strategy? A full-funnel video strategy helps you build awareness, consideration, and conversion at the

We live in recessionary times where layoffs have quickly become the buzzword in the industry. And when it is time for an economic downturn, marketing is often the first department that bears the brunt. With b2b being a unique domain, as it usually has longer sales cycles, identifying and responding to economic downturns becomes much more difficult. However, that need not be the case. Instead, you can revamp your strategy and continue engaging your prospects. It will help you close the deals when the situation finally improves soon. This guide brings you some practical tips to revamp your b2b marketing strategy in these recessionary times. Marketing

The b2b space is full of opportunities for businesses of all sizes. Some takers are willing to pay a premium for your services. After all, that's the reason you launched your product or service in the first place. You would want those premium customers to become your lifelong patrons. But this is where it gets tricky. If you are still trying to get the desired results and want to adopt a redefined approach to win new customers in 2023, here's some help. We showcase five marketing tactics to help you beat your b2b competitors in 2023. Finding your next customer Growing a business and scaling it to

Most B2B businesses have a perennial problem of generating quality leads. With lead generation being a complex and challenging affair, how do you go about solving this problem? The short answer to the question is by creating a lead generation funnel. Now, you may wonder how to create a lead generation funnel that works? We know there are a lot of lead generation methods out there, but most of them are not as effective as they promise. Creating your first lead generation funnel may look overwhelming, but it is not. Even if it is, you can take the help of B2B lead generation

  Facebook (Meta) has once again announced changes to its ads policy. As a B2B business owner, it shouldn’t come as a surprise to you. Revisions to its ads policy have forced business owners to pivot their strategies for avoiding business losses. But what are these changes? How will it impact your B2B business? What is the way forward? There must be a lot running through your mind now. This article summarises those changes and offers insights to help you adapt to the change. Changes in Facebook advertising policy Meta has made the new changes effective from 19 January 2022, where some detailed targeting options will no

Google will remove expanded text ads from June 2022. These changes are regular and should not come as a surprise for your B2B business.  But what do these changes mean for your business? What are effective pivoting strategies? What about other best practices? We cover these aspects in this article to help you make informed decisions. Why is Google removing text ads? The emphasis of Google on automation is the primary reason to remove text ads. It gives businesses the chance to concentrate on strategic aspects of ads to make them effective. A B2B business no longer needs to look into the intricacies of PPC optimization

So, what does Performance Max mean for your B2B business? What are the advantages? What best practices should you adopt? We cover all these aspects in this article. What is Performance Max for B2B businesses? Performance Max allows B2B marketers to access related ad inventory in a single campaign. It will accompany your keyword-based search campaigns holistically. You get better chances at finding more converting customers. It will cover different channels like Display, Search, Maps, Discover, and much more. You can specify conversion goals and drive optimized performance with the help of Smart Bidding. Performance Mix combines automated technologies on the bidding, optimization, audiences, and budget