5 B2B inbound marketing strategies to win new business
Here’s how you can master your inbound marketing game through these five strategies.
Focus on evergreen content
Inbound marketing is a strategy that involves attracting and engaging potential customers through relevant and valuable content. Evergreen content remains relevant and helpful over a long time, often several years.
Evergreen content becomes an essential part of an inbound marketing strategy as it helps attract and retain visitors to a website over time. When a website has a mix of both evergreen and timely content, it can provide value to visitors regardless of when they visit the site.
This helps build trust and credibility with potential customers and encourages them to return to the website. Evergreen content also helps with search engine optimization (SEO) by providing valuable and relevant information that is more likely to rank well in search results.
Leverage video content
Video content is useful for inbound marketing because it is an engaging and effective way to attract and retain visitors to a website. Here are a few ways video content helps with inbound marketing:
Video content is often more engaging than other types of content, such as text or images. According to a study, 78% of marketers felt videos increase sales, and 86% found an increase in website traffic.
Search engines like Google often rank websites with video content because it gets perceived as more valuable and relevant to users.
Video content is often more likely to be shared on social media and other platforms. It helps increase the reach of a website and attract new visitors.
Video content is effective at converting visitors into leads or customers. For example, a product video can help demonstrate the features and benefits of a product, which can be more effective at persuading viewers to purchase instead of text or images alone.
Opt for local SEO
Local SEO optimizes a business’s online presence for local search results. It is an essential part of an inbound marketing strategy because it helps businesses attract customers from their local area.
There are several ways that local SEO can help with inbound marketing:
Local SEO helps businesses improve their visibility in local search results, which can help attract more customers from their local area.
When a business ranks well in local search results, it can drive more traffic to its website or physical location. This can lead to more leads and customers for the business.
When a business appears in local search results, it helps build credibility and trust with potential customers. Customers are more likely to trust a company that emerges in local search results.
Testimonials help build trust and credibility with potential customers. They provide social proof, which is the idea that people are more likely to trust and get influenced by the actions and opinions of others.
When potential customers see positive testimonials from other customers, they are more likely to trust the business and be more inclined to purchase. Testimonials from satisfied customers also help increase business credibility. They provide independent, unbiased evidence of the quality of a business’s products or services.
Post gated content
Gated content is accessible to users who provide information like their email addresses. It helps attract and convert qualified leads who have already shown interest in your business. Gated content helps increase conversions by delivering value to potential customers in exchange for their contact information. This can be especially effective for high-value content like e-books, webinars, and whitepapers.
Gated content also helps you personalize your marketing efforts by collecting information about potential customers. This can help you tailor your marketing efforts to the specific interests and needs of the target audience.