Content Syndication: A Guide to Getting the Most Out of Content
Content syndication is a marketing strategy that involves republishing your original content on other websites or platforms to reach a wider audience and generate more traffic and leads. By syndicating your content, you can tap into new distribution channels, establish your brand as an authority in your industry, and ultimately drive more conversions and revenue.
This guide will explore content syndication basics and provide tips and best practices for creating and executing an effective content syndication strategy.
What is Content Syndication?
Content syndication is republishing your original content on third-party websites, platforms, or media outlets. 65% of B2B marketers already use it, making content syndication necessary for your marketing efforts. By doing so, you can reach a wider audience and benefit from the increased exposure, traffic, and leads that come with it.
Content syndication can take many forms, including:
- Resharing blog posts on other websites or blogs
- Republishing articles on industry-specific news sites or media outlets
- Sharing videos, webinars, or podcasts on other platforms like YouTube, Vimeo, or iTunes
- Repurposing content into infographics, slideshows, or other visual formats and distributing them on social media or other channels
Benefits of Content Syndication
Content syndication offers several benefits for businesses and marketers, including:
Increased brand exposure
By syndicating your content on other websites, you can reach a wider audience and increase your brand’s visibility and awareness.
More traffic and leads
Syndicating your content on high-traffic websites or media outlets can drive more traffic to your website and generate more leads for your business.
Improved search engine rankings
By distributing your content on other websites and linking to your site, you can improve your search engine rankings and increase your online visibility.
Enhanced authority and credibility
By appearing on reputable third-party websites or media outlets, you can establish your brand as a trusted authority in your industry.
Best Practices for Content Syndication
To make the most of your content syndication efforts, consider these best practices:
Choose the right partners
When selecting websites or media outlets to syndicate your content, choose partners relevant to your industry and with a large, engaged audience.
Customize your content
Rather than republishing the same content on every website, tailor your content to the specific platform or audience you’re targeting. This can include using different headlines, images, or calls to action to better resonate with your target readers.
Monitor your results
Use analytics tools to track the performance of your syndicated content, including metrics like page views, engagement, and conversions. This can help you optimize your strategy and make changes as needed.
Use canonical tags
When syndicating your content, use canonical tags to signal to search engines that the original content resides on your website. This can prevent duplicate content issues and ensure you receive proper credit for your content.
Content syndication is a powerful content marketing strategy that can help you reach a wider audience, establish your brand as an authority, and drive more traffic and leads. By following best practices and choosing the right partners and platforms, you can maximize the benefits of content syndication and achieve your business goals.
At Sonder, we provide content marketing services to help you catapult your marketing efforts. Check out our content marketing services to learn more.