Exceeding Expectations: Generating Over 6,000 High-Quality Leads Across SEA, Surpassing Target Goals by 20X
6,000
Leads Generated
$10
Avg. CPL
20X
Leads achieved
Introduction:
Our client, a leading medical device manufacturing company with a global presence, sought to significantly scale their lead generation across Southeast Asia (SEA). This case study highlights how we achieved and far exceeded the client’s objectives, generating over 6,000 leads with an astonishingly low Cost Per Lead (CPL) of $10, exceeding the target goal by 20 times.
The Challenge
A premier institution in India wanted to leverage the full potential of digital marketing for both International and Domestic Intake. The organization was facing the following challenges
The client aimed to expand their market presence in the SEA region aggressively but faced the typical challenges associated with operating in a highly specialized and competitive sector.
The Solution
1. Multi-Channel Campaign Execution:
- Channel Mix: A budget of $100K was strategically allocated across multiple channels, including Google search, programmatic advertising, native advertising, and social media, to maximize reach and engagement.
2. Phased Approach to Campaign:
- Stage 1 – Awareness and Engagement: Initial promotional activities involved disseminating assessments and quizzes to capture attention and encourage interaction.
- Stage 2 – Nurturing and Education: Webinars were promoted to provide valuable information, further engaging the audience.
- Stage 3 – Conversion Optimization: Product promotions were carried out with a focus on Top-of-Funnel (TOFU), Bottom-of-Funnel (BOFU), and Middle-of-Funnel (MOFU) tactics to drive conversions.
Outcome
- The campaign’s overwhelming success is evident in the impressive results:
- Over 6,000 High-Quality Leads: The strategic multi-channel approach generated over 6,000 leads.
- Cost-Effective CPL at $10: We achieved a highly economical CPL, optimizing spend and maximizing ROI.
- 20X Achievement over Target: Remarkably, the campaign outperformed the initial target by 20 times, demonstrating the effectiveness and scalability of our approach.
Conclusion:
This case study is a compelling example of how a meticulously crafted, multi-channel digital marketing strategy can deliver phenomenal results. By adapting to the unique challenges of the medical device sector and leveraging a diversified marketing mix, we surpassed our client's expectations by a significant margin, achieving a staggering 20X lead generation against the set target.