B2B Marketing

Most B2B teams get multi-channel outreach catastrophically wrong. The broken playbook looks like this: Day 1: Cold email Day 1: LinkedIn connect + pitch Day 1: Cold call That is not a “multi-channel strategy.” That is channel-stacking and to the buyer, it feels like digital stalking. The problem is not multi-channel outreach. The problem is multi-channel spamming. Modern prospects are already saturated. They are filtering aggressively, blocking faster, and ignoring anything that feels repetitive or pushy. If your strategy is “be everywhere at once with the same message,” you will get low response, burned domains, and damaged brand perception. Multi-channel still works but only when it is sequenced,

B2B Marketing

Digital marketing is among the industries most profoundly transformed by generative AI. Across content creation, website development, and copywriting, AI has driven a step-change in speed and efficiency, compressing work that once took weeks into a matter of hours. The next major shift is now unfolding in digital advertising itself. Traditional search and programmatic models are giving way to AI Ads guided by AI-assisted, conversational, and contextual advertising experiences. This evolving landscape, shaped by platforms such as ChatGPT, Google’s Gemini, and Microsoft’s Copilot, will fundamentally redefine how brands engage audiences, how campaigns are planned, bought, and optimized, and how advertising effectiveness is measured. This article

B2B Marketing, Blogs

B2B marketing in 2026 is evolving faster than most organisations are prepared for. Across industry research, platform data, and signals from leading forums such as LinkedIn’s B2Believe, one pattern is clear: the traditional levers of reach, frequency, and feature-led messaging are no longer sufficient on their own. As buyer behaviour matures and decision risk increases, growth in 2026 will be driven by creativity, buyer confidence, and genuine human connection. At Sonder, we have consolidated insights from LinkedIn B2Believe alongside broader, trusted B2B marketing data to identify the seven shifts most likely to define competitive advantage in the year ahead. 1. Creativity Is Becoming the Language of

B2B Marketing

Learning and adapting at break-neck speed is the new mantra for B2B marketing success. The game has changed due to the rise of generative AI. Organisations are heavily investing in AI tools, and it is not a luxury reserved for only a handful of tech giants but a necessity for survival for even small players. At Sonder Digital, we are aware of this and are at the forefront of adopting these new technologies to help our clients achieve their goals. In this blog, we will be exploring 10 AI tools that can transform your B2B digital marketing strategy. Let’s dive in… 1. Jasper AI The

B2B Marketing
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With artificial intelligence (AI) fast changing the world of marketing and social media, leveraging its true potential can be a game-changer for your business. When more than 80% of marketers are already using some form of AI in marketing and businesses are witnessing up to 15% increased revenue from its integration, this isn’t just a trend—it’s the future. From boosting content creation to automating campaigns and delivering hyper-personalized experiences, AI offers numerous opportunities to increase ROI. Excited to know more? Explore this comprehensive guide on AI for B2B marketing to elevate your social media strategy and maximize your marketing impact. Role of AI in B2B

B2B Marketing

Artificial intelligence (AI) is fast reshaping strategies, but there's a crucial element that often gets overlooked—human connection. While AI can analyze vast data sets and automate processes, it's the brands that infuse empathy, personalization, and human touch into their AI marketing efforts that genuinely stand out. According to a study, 86% of buyers will pay more for improved customer experiences, which includes feeling understood and valued by the brand. Striking this balance between AI efficiency and human-centered marketing is essential for building trust and driving long-term success. Here’s a practical guide on how you can achieve that. Why humanizing AI marketing matters Building emotional connections According to

B2B Marketing
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Efficiency is the key in B2B digital marketing, where priorities constantly shift and the pressure to deliver results is relentless. Yet, for many marketing teams, the reality is an overflowing to-do list and a constant struggle to keep up with the demands of generating, nurturing, and converting leads. It's no wonder that burnout has become an all-too-common companion. However, amidst this chaos, there's a powerful solution: marketing automation. According to 98% of marketers, marketing automation is not just beneficial—it's vital for success. To elaborate further, this article explores the essential tasks you can automate to get a better chance at improving your marketing game. B2B

B2B Marketing

The world of B2B marketing is exciting and keeps us marketers on our toes constantly. You must seek innovative strategies to engage your target audience effectively and continually. With the digital arena becoming increasingly competitive, the role of artificial intelligence (AI) is garnering significant attention. It can revolutionize marketing practices like never before. According to recent research, 84% of digital marketing leaders believe integrating AI and machine learning (ML) technologies is beneficial. It can enhance the marketing function's capacity to deliver real-time, personalized experiences to customers. Against this backdrop, we bring you this article to help you understand the varied aspects of AI-driven B2B